Probably one of the hardest things about starting any sort of new project is coming up with a great name. Do you want to be cutesy? Uber professional? Maybe conceptual? Or Perhaps fusing two words together would do the trick?

How do you choose? And what makes a good name? I'm not sure. All I know is that when I see a bad name, I quickly recognize that they should have gone with something else.

Once I decided to start this project, I had to call it something. Something that was reflective of me. Something that told the story I wanted to tell... by now you are probably wondering how I settled on Damnit Brittany and what the story is behind it.

When I was brainstorming, I knew I wanted to include something with my name and that was completely reflective of the person I am. Every project I've ever started had a name that was reflective of me in someway. My old company The Sapphire Bee, was inspired by my name and my birthstone (September baby, here). The graphic design agency I co-owned with my ex-husband, Tiny Forest, was a play on that our last name literally meant a small wooded area. So I pondered that. I began to think about who I am and what I want this space to be.

In college, I was given the nickname Damnit Brittany. It was affectionately donned on me due to all the shenanigans I found myself in, whether it was locking myself out of my dorm room drunk or declining a party invitation to pull an all nighter for projects and papers that I procrastinated on for longer than I should have or a ball busting joke that rolled off my tongue like a Shakespearean sonnet, those around me would proclaim, "Damnit, Brittany," and the nickname just sort of stuck.

So as I brainstormed on this project I thought about what moved me to start this space. I concluded that its okay to mess up, its okay to be unapologetically myself, its okay to fall apart and pick myself my up, its okay to be angry and frustrated and proclaim "Damnit," whether its directed at yourself or others. Its okay to not be perfect and a little bit flawed. That is what I want this space to embody... a place where we can come together to celebrate our successes and learn from our failures without judgment or fear that are somehow less than.

So there you have it, this blog is part who I am, and part who I want to be. Welcome to this beautiful space, Damnit! I hope you discover something magical within yourself while you are here!